feebi’s Technology
feebi’s proprietary technology is driven by a user’s fully-consented zero-party data and ethical AI. feebi’s “brain” learns, understands, and evolves from everything in our offline content landscape, creating content that connects brands and consumers through highly-personalized, shoppable entertainment.
Personal Knowledge Graph
feebi puts users in charge of their data and their experience. When a user chooses to share, their data is stored on their Personal Knowledge Graph. A user can have any of their data forgotten at any time.
Ethical AI
feebi’s AI is completely offline and secure, exclusively using licensed curated sources proven to be trustworthy and accurate.
feebi’s ethical use of data aligns with the strictest data privacy regulations, including the EU’s GDPR and California’s CPRA. Along with the US Executive Order 14110 and EU’s AI Act.
Large Language Model (LLM)
feebi’s world-first, bespoke, fine-tuned Large Language Model combines with a user’s Personal Knowledge Graph to create dynamic content that is unique to each user.
Virtual Personal Assistant (co-pilot)
feebi’s built-in co-pilot provides a conversational AI personalized companion. Running directly on the Neural Processing Unit on the user’s device, accessing trusted, curated sources and products that seamlessly creates dynamic content that meets the user’s requirements.
Brand Knowledge Graph
feebi identifies the geo-regional product opportunities that meet the user’s shared preference data - color, style, price bracket, size, etc.
Production Knowledge Graph
feebi searches the visual and audio catalogue - music, video, graphics and game content - quickly creating storyboards that immerse our brand partners’ products in highly-personalized content.
Graph Neural Network
Data from the Personal, Brand and Production Knowledge Graphs is fed into the Graph Neural Network and processed. This game-changing use of AI allows for truly bespoke, unique content for consumers, and truly bespoke, unique advertising for brands.
Retrieval Augmented Generation (RAG)
RAG interrogates the solution, referring back to the Vector Store, and each of the knowledge graphs. RAG can request, suggest and generate additional data points, making sure every layer of the solution is trustworthy and accurate.
Cognitive Reckoning
feebi’s AI-first platform understands visual, audio and text input, as well as the user’s intended context. feebi refers back to the Vector Store, Personal, Production and Brand Knowledge Graphs before creating the immersive, highly-personalized entertainment and shopping experience the user wants.
Content for everyone. Unique to everyone.
Mia opts to share her data and activates feebi’s co-pilot to create an immersive and relevant digital experience unique to her.
User Input + co-pilot
Ethical AI
feebi’s ethical and offline AI begins creating Mia’s unique experience
Vector Store
feebi’s AI searches the Vector Store for trusted sources that put the words into Mia’s intended context
Large Language Model
feebi’s AI combines data from Mia’s Personal Knowledge Graph with words in feebi’s LLM
Personal Knowledge Graph
feebi’s AI combines Mia’s Personal Knowledge Graph with the Brand and Production Knowledge Graphs
Brand Knowledge Graph
feebi’s AI identifies the brand partner products that are right for Mia
feebi’s AI identifies right content for Mia, creates storyboards adapting existing content
Production Knowledge Graph
Graph Neural Network
The GNN processes the data from the three knowledge graphs
Retrieval Augmented Generation
feebi’s RAG proofs every layer of Mia’s content for accuracy, referring back to the LLM, Vector Store and Personal, Brand and Production Graphs
Cognitive Reckoning
feebi’s Cognitive Reckoning examines the solution against Mia’s Personal Knowledge Graph, interrogates the visual, audio, text and contextual components, questions and makes suggestions to the LLM, Vector Store, Brand and Production Graphs
feebi’s built-in co-pilot
feebi’s co-pilot creates a digital experience unique to Mia
Mia’s Unique Experience
Mia gets the immersive, relevant entertainment and shopping experience she wants
Consumers get what they want
ad-free entertainment & shopping
100% control of data
100% control over brand engagement
bespoke, relevant experience
Virtual Personal Assistant
Trusted sources
sustainable/ethically-made products
relevant rewards
Brands get what they need